To Hilt Is Cold Steel Media’s Video Series on what seen as shenanigans that occur when any organization tries to make a splash in Social Media but misses the mark. Typically, these “shenanigans” occur when the organization (no matter the size) defers to the “professionals” to handle their social media presence. To The Hilt, points out theses attempts and how ultimately the organization is responsible for the message they are trying to convey to their audience; past, present and future customers.